Re: SFO and the Wisdom of King Willie

From: J.R. Seven (jridgely@me.berkeley.edu-DeleteThis)
Date: Wed Dec 06 2000 - 21:22:16 PST


X-OldHeader: From jridgely@me.berkeley.edu-DeleteThis  Wed Dec  6 22:00:32 2000
Return-Path: <jridgely@me.berkeley.edu-DeleteThis>
Received: from opus.labs.agilent.com (root@opus.labs.agilent.com-DeleteThis [130.29.244.179]) by jr.labs.agilent.com (8.9.3 (PHNE_18979)/8.9.3 AgilentLabs Workstation) with ESMTP id WAA05212 for <wind_talk_ls@jr.labs.agilent.com-DeleteThis>; Wed, 6 Dec 2000 22:00:31 -0800 (PST)
Received: from msgbas1t.cos.agilent.com (msgbas1t.cos.agilent.com [130.29.152.59]) by opus.labs.agilent.com (8.9.3 (PHNE_18979)/8.9.3 AgilentLabs Workstation) with ESMTP id WAA00398 for <wind_talk@opus.labs.agilent.com-DeleteThis>; Wed, 6 Dec 2000 22:00:30 -0800 (PST)
Received: from mta5.snfc21.pbi.net (mta5.snfc21.pbi.net [206.13.28.241]) by msgbas1t.cos.agilent.com (Postfix) with ESMTP id 4C86E3BC for <wind_talk@opus.labs.agilent.com-DeleteThis>; Wed,  6 Dec 2000 23:00:30 -0700 (MST)
Received: from me.berkeley.edu ([63.199.30.216]) by mta5.snfc21.pbi.net (Sun Internet Mail Server sims.3.5.2000.01.05.12.18.p9) with ESMTP id <0G5600EVGMFFUK@mta5.snfc21.pbi.net-DeleteThis> for wind_talk@opus.labs.agilent.com-DeleteThis; Wed,  6 Dec 2000 21:11:40 -0800 (PST)
Date: Wed, 06 Dec 2000 21:22:16 -0800
From: "J.R. Seven" <jridgely@me.berkeley.edu-DeleteThis>
Subject: Re: SFO and the Wisdom of King Willie
Sender: seven@mta5.snfc21.pbi.net-DeleteThis
To: wind_talk@opus.labs.agilent.com-DeleteThis
Message-id: <3A2F1E88.38535C5E@me.berkeley.edu-DeleteThis>
Organization: Berzerkeley
X-Mailer: Mozilla 4.75 [en] (X11; U; Linux 2.2.16-22 i686)
X-Accept-Language: en
References: <F111qkPqJ3UhO9LtBmA00010cb6@hotmail.com-DeleteThis>


I think that what His Highness had to say was cleverly put. Lots of people will
believe it -- not because it's accurate or even reasonable, but because they WANT
to.

Nobody CARES that it's nonsense if they believe that they stand to profit from
it. If we really want to stop this thing, we've got to make people understand
that they have something to lose. Not that the Bay stands to lose; not that
the Earth stands to lose; not that 17 species of wildlife stand to lose;
certainly not that we stand to lose. That THEY stand to lose. Personally.

* San Mateo County residents need to know what this will do to traffic. We must
  continually remind them of how things have been slightly messed up due to the
  recent construction project, and how much worse they'll be during a larger one,
  and how they don't need people from Stockton clogging up their roads to get to
  the airport. Not to mention the noise, pollution, etc. which will be in their
  backyards, while The City gets most of the profit.

* North, East, and South Bay residents need to know how far they'll have to drive
  to get to this wonderful airport, how long it will take, and how much the
  bridge, parking, etc. (restroom?) tolls will cost them.

* Everyone needs to know that the billions needed to pay for this will come out
  of our pockets, and if the money is spent at SFO, it's not going to be spent on
  expanding capacity at the other airports where it's really needed -- nor on
  other projects of which these people might be fond. We can identify what
  transportation related projects are desired by people in each region, and remind
  them that SFO will be sucking funding away from them. No matter who gets elected,
  there isn't an infinite supply of infrastructure funding.

I'm not in sales, so this view isn't from the perspective of an expert. We
probably could use some help from more professional PR people! But it would seem
that an effective PR effort needs to begin with an identification of what `they'
most care about. Look how people get upset when someone tries to build a landfill
or chemical plant in their areas...we should engender that sort of reaction,
which is probably more justified in this case because of the scale of the project.

This is my $0.02 worth of semi-eduated guesswork; what do you guys think?

                                                                               JR

Manuel P wrote:
>
> what can i say....imbecile, shameless and insulting political yadi-yada at
> it's worse.
> it's so bad...no one with three functioning braincells should believe him...
> yet it is insulting...it should be outlawed.
> sorry, just really hope nobody in the whole wide world would believe that
> junk...
> -manuel
>
> ----------------------------------------------------------------------
> ......................What we're talking about doing is building a
> runway with the most environmentally sensitive materials and tools and for a
> very environmentally sensitive purpose: the saving of lives of people and
> the
> whole economy of this region. This is not just an issue for San Francisco
> and
> it can be done with a level of sensitivity and I hope the environmentalists
> will impact positively on it, not negatively."
> -Willie
> _____________________________________________________________________________________



This archive was generated by hypermail 2b29 : Fri Sep 27 2002 - 12:24:54 PDT